Imagine, you can have your social media page open all day at work, and you can read through all the exciting news from friends and people you are following in your newsfeed, even when your boss is right behind you. Would that be a dream job for you?
Well, that’s basically what I am doing now. In order to make this make more sense to you, we have to flash back to September last year.
I was in my second semester undertaking Internet Marketing (MKTG90017) . The class was very interesting and engaging. I was inspired by so many Start-up cases we have reviewed in the class, and decided to join the Internet Start-up Competition 2013 with my friends. Basically, the competition was about selling your start-up idea to investors. The winner of the competition will receive funds (YES, REAL $$$) to commerce your own business. Obviously, it was very competitive! And unfortunately my team didn’t win it. Maybe it is because I was terrified during the pitch to the judges and I couldn’t speak properly or maybe my idea was not good enough, or maybe even both. I didn’t know. After that I was like “if job interviews are all like that I can never find a job! Then I’m gonna die alone and poor with my cat (or maybe “cats”, if I’m going to live by myself for the rest of my life)”.
Anyway, back to my story, so after that I started to apply for part-time work and Summer Internships to make sure I won’t die alone with my cat(s). Alright, I know what you are thinking now, you must think this guy is crazy! Haha apologize for that, I always have these crazy and dramatic thoughts in my mind, but I’m not crazy (yet). So, after going to MBS’s Career Center to sort out my CV and intensively sending it to numerous companies. I have successfully got replies from some of them stating “Although impressed by your background and credentials, we were unable to find a strong fit among our current open job opportunities”. Okay, I failed again.
Until a mysterious night, I saw a recruitment post on Weibo from Weibo’s Australia and New Zealand agency. I was like “meh, no harm to try”. So I sent my CV once again. I didn’t raise my hopes too high on this one, since I was already immune to rejections after so many “No”s. Surprise, surprise… Few weeks later, I got it.
If you are not familiar with Weibo, it is a Chinese social media platform, like a combination of Facebook and Twitter. It has the format of Twitter, users can only type in 140 characters in each post. However, one character is actually one word in Chinese, it will give users great flexibility as Facebook. Since Facebook and Twitter are both banned in China, Weibo has become the most important social media that can help international companies to tap into the Chinese market. Both the University of Melbourne and Melbourne Business School/Faculty of Business and Economics have Weibo accounts, in order to build a close relationship with its current and future Chinese speaking students. So if you are using Weibo please follow!
Alright, back to the present time: July 2014, I have been working for OEI (Weibo’s Australia and New Zealand) on a part time basis for nearly a year now. It was not easy. During this period, I have learnt how to work with different people with different backgrounds and personalities. Different work ethics between Chinese and Australian working environment might cause inefficiency and misunderstanding too (That’s one of the reasons I undertook Cross Cultural Management and Teamwork this semester, see my previous blog on this subject here!). The biggest challenge I have faced, as a young professional, is how to introduce a foreign and intangible product to Aussie marketers with years’ experience. I had to convince them that I am not here for work experience but real business. Lucky enough, I have been working with various Australian companies helping them to understand the Chinese market and strengthen their presences in China through social media marketing. Different from Facebook’s newsfeed advertising, FansTalk campaigns (Weibo’s newsfeed advertising) are designed to generate interactions/re-posts within the targeted audience group. Hence, from campaign design to launch, it needs to be monitored carefully in order to ensure it stays on trend. So I have a perfect excuse to stay on social media all day at work without receiving death stares from my boss.
With my graduation coming next month, I hope I can stay in the same field helping more Aussie and international companies tap into the Chinese market through social media efficiently and effectively. Hope I can start something big and special! 😉
Thank you so much for going through my crazy and ridiculous thoughts with me. Well, I guess what I really want to say here is: Never get up! You never know what tomorrow holds for you.
Until next time!
Take care,
Max